Digital transformation the key for progress
Digital transformation is a term, which has lent itself to different interpretations according to the context of application for each company.
The best way to understand transformation is through its strategic application in three essential points of a company: making it more efficient, creating deep long-term relationships with customers and staying competitive in the market.
Below we review in detail why digital transformation is now essential for a company’s growth.
The phenomenon of digital transformation
Since the 1980s, there has been talk of the information revolution, and at that time this argument already represented prosperity and change in the way business is done.
Now it is worth noting that this phenomenon is repeated with the digital transformation and the impact it has for the acquisition of business skills, where strategies by senior management must be increasingly finite and holistic in terms of the growth objectives that arise.
The adoption of technology should no longer be considered as the acquisition of new equipment or software in isolation, it is a planning for the development of an infrastructure that provides solidity to businesses so that they can respond to the health and economic crises that we face in recent years, which accelerated the plans focused on the agility and strengthening of processes through the use of technologies.
Below we will address the three essential points of digital transformation for the growth of a company:
Employees need modern tools to be effective in daily activities, technology plays a key role in this need as it provides agility to business, administrative, financial and human resources processes in order to give productivity to the teams.
The adoption of intranets, digital platforms or hosting in the cloud, provide all collaborative employees an environment to contribute from their experience, in the objectives of the company.
The focus of this point is directed to the user experience and the security of data hosted in the cloud.
Deeper customer relationships
Customers are the focal point of digital transformation, so as companies design their digital touchpoints around the customer experience, they will achieve competitive advantages.
Business growth also means a significant increase in customer and prospect data that, with the help of the right technology, can be interpreted and monitored to improve offerings or develop new products based on unique customer needs.
An ultra-personalized product or service through data analytics will provide a memorable experience, which will lead to increased revenue for the company.
Current competitive pressures are driving technology investments due to an increased need to be disruptive. According to Deloitte 87% of companies think that ecosystems will be disrupted by digital needs but only 44% are prepared for it.
In other words, in the face of a crisis, few companies are thinking about their contingency plans supported by technologies.
However, it is important to mention that digital transformation is a desired goal for companies but few achieve the success they are looking for. It requires a deep understanding of the current situation, where they want to go and the operational, infrastructure and human capacity they have.
Change is a reaction to a world that is constantly moving. Acting accordingly is a decision that top management must make at the right time to obtain all the benefits that new technologies offer to productive and economic systems.