Omnichannel More Than a Buzzword for Banks
Consumers Are Already Omnichannel
The average customer will encounter 15 to 20 brand touchpoints before that brand or product becomes relevant in his or brand or product becomes relevant in his or her mind. This number is higher than it has been in recent years and we can only expect this number to rise in coming years due to IoT and other new emerging channels.
Omnichannel More Than a Buzzword for Banks
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