Open Position
Marketing Automation Specialist
Perform the analysis of customer requirements, generate the requirements specification document and follow up on its execution.
![Icon](http://www.cloudgenia.com/wp-content/uploads/2022/02/icon-grado.jpg)
Degree of studies
Bachelor or technician in computer science or related career
![Icon](http://www.cloudgenia.com/wp-content/uploads/2022/02/icon-relaciones.jpg)
Employment relations
Internal: Developers, Designers, Project Managers.
External: Clients
![Icon](http://www.cloudgenia.com/wp-content/uploads/2022/02/icon-genero.jpg)
Gender
Indistinct
![Icon](http://www.cloudgenia.com/wp-content/uploads/2022/02/icon-horario.jpg)
Working hours
Full time from 9am to 6pm. Monday to Friday
![Icon](http://www.cloudgenia.com/wp-content/uploads/2022/02/icon-esquema.jpg)
Scheme
Home Office
![Icon](http://www.cloudgenia.com/wp-content/uploads/2022/02/experience_2-1.jpg)
Experience
+2 years
Functions
funciones
Funciones
- Create and run marketing campaigns across multiple platforms (Salesforce Marketing Cloud, Selligent Marketing Cloud, Cordial, Responsys, Emarsys, Marketo, etc.)
- Prepare HTML files, including inserting links, images, tracking, and configuration within the various platforms.
- Perform daily email marketing activities, including but not limited to setting up, scheduling, testing, tagging, and deploying email campaigns.
- Ensure that customer data is accurate and complete for the email campaigns that are running.
- Meet deadlines to ensure campaigns are executed in a timely manner.
- Perform rigorous quality control controls in each campaign.
- Develop and document efficiencies in current and future processes.
- Collaborate with team members on ways to improve internal processes and customer programs.
- Make sure the process is consistent across teams by providing feedback to the right people.
- Tracking and reporting of email campaign metrics.
- Support internal service delivery and account management teams.
![](https://www.cloudgenia.com/wp-content/uploads/2021/11/marketing.jpg)
Work Experience
experiencia
Experiencia
- Bachelor’s degree in marketing, communication, business, web design and development, computer science, information technology or a related field, or equivalent experience.
- +2 years of practical and tactical experience in email marketing and marketing automation, developing and implementing automated marketing campaigns.
- Hands-on experience with an email marketing tool (Salesforce Marketing Cloud, Selligent Marketing Cloud, Cordial, Responsys, Emarsys, Marketo, etc.)
- Familiarity with HTML, CSS, or other coding languages.
- Familiarity with AmpScript, Smarty, or other scripting languages.
![](https://www.cloudgenia.com/wp-content/uploads/2021/11/marketing.jpg)
Knowledge
conocimientos
Conocimientos
- Great knowledge of best practices for email implementation practices, data, analytics, segmentation, list management, dynamic content, testing methodologies, deliverability, etc.
- Understands the operations, technology, platforms, databases, and architecture of email marketing email.
- He has a high-level understanding of the data privacy landscape in the U.S. and Canada.
![](https://www.cloudgenia.com/wp-content/uploads/2021/11/marketing.jpg)
Required competencies
competencias
competencias
- Initiator who can prioritize workload and perform projects with little guidance.
- Time management.
- Confident, motivated, learn fast and assertive.
- Strong interpersonal skills.
- Excellent communication and writing skills.
- No fear when it comes to learning new systems.
- Effective project planning and management skills.
- Professional in verbal and written communication.
- A team player who also works well independently, thinks creatively, solves problems and takes the initiative.
- Willing to work on new challenges, but still focused on the usual tasks.
- Comfortable with tight deadlines.
- Organized, efficient, detail-oriented and capable of multitasking.
- Able to work effectively within a team in a fast-paced business environment.
![](https://www.cloudgenia.com/wp-content/uploads/2021/11/marketing.jpg)