With the global changes in the process of product acquisition and customer service, the market has become more competitive in offering self-service experiences or service in digital channels. 

How are financial companies reacting to this fact? 

According to IDC (market analysis firm), in a general way for the enterprise sector, it will have an increase of 9.4% by 2022, surpassing 2021 that obtained 8.5%. 

Globally, the smart financial technologies segment is expected to reach $592.50 million by 2022; according to Statista 2022, which also mentions that the largest segment is financial platforms, with an expected market volume of $275.00 million. 

What aspect makes the difference in digital offerings for financial enterprise customers? 

A recent Gartner study revealed that 85% of all customer service interactions begin with self-service and that it accounts for 64% of all customer engagement. Part of loyalty strategies must be supported by the acquisition of technologies that optimize this process and reduce costs. 

What can financial companies do to start strengthening their digital service pillars to stay competitive in the market and remain relevant to users? 

Here are 4 ways in which you can satisfy customers and reduce service costs. Download free e-book.