Open Position
Marketing Automation Specialist
Perform the analysis of customer requirements, generate the requirements specification document and follow up on its execution.
Degree of studies
Bachelor or technician in computer science or related career
Employment relations
Internal: Developers, Designers, Project Managers.
External: Clients
Gender
Indistinct
Working hours
Full time from 9am to 6pm. Monday to Friday
Scheme
Home Office
Experience
+2 years
Functions
funciones
Funciones
- Create and run marketing campaigns across multiple platforms (Salesforce Marketing Cloud, Selligent Marketing Cloud, Cordial, Responsys, Emarsys, Marketo, etc.)
- Prepare HTML files, including inserting links, images, tracking, and configuration within the various platforms.
- Perform daily email marketing activities, including but not limited to setting up, scheduling, testing, tagging, and deploying email campaigns.
- Ensure that customer data is accurate and complete for the email campaigns that are running.
- Meet deadlines to ensure campaigns are executed in a timely manner.
- Perform rigorous quality control controls in each campaign.
- Develop and document efficiencies in current and future processes.
- Collaborate with team members on ways to improve internal processes and customer programs.
- Make sure the process is consistent across teams by providing feedback to the right people.
- Tracking and reporting of email campaign metrics.
- Support internal service delivery and account management teams.
Work Experience
experiencia
Experiencia
- Bachelor’s degree in marketing, communication, business, web design and development, computer science, information technology or a related field, or equivalent experience.
- +2 years of practical and tactical experience in email marketing and marketing automation, developing and implementing automated marketing campaigns.
- Hands-on experience with an email marketing tool (Salesforce Marketing Cloud, Selligent Marketing Cloud, Cordial, Responsys, Emarsys, Marketo, etc.)
- Familiarity with HTML, CSS, or other coding languages.
- Familiarity with AmpScript, Smarty, or other scripting languages.
Knowledge
conocimientos
Conocimientos
- Great knowledge of best practices for email implementation practices, data, analytics, segmentation, list management, dynamic content, testing methodologies, deliverability, etc.
- Understands the operations, technology, platforms, databases, and architecture of email marketing email.
- He has a high-level understanding of the data privacy landscape in the U.S. and Canada.
Required competencies
competencias
competencias
- Initiator who can prioritize workload and perform projects with little guidance.
- Time management.
- Confident, motivated, learn fast and assertive.
- Strong interpersonal skills.
- Excellent communication and writing skills.
- No fear when it comes to learning new systems.
- Effective project planning and management skills.
- Professional in verbal and written communication.
- A team player who also works well independently, thinks creatively, solves problems and takes the initiative.
- Willing to work on new challenges, but still focused on the usual tasks.
- Comfortable with tight deadlines.
- Organized, efficient, detail-oriented and capable of multitasking.
- Able to work effectively within a team in a fast-paced business environment.
