funciones
Funciones
- Create and run marketing campaigns across multiple platforms (Salesforce Marketing Cloud, Selligent Marketing Cloud, Cordial, Responsys, Emarsys, Marketo, etc.)
- Prepare HTML files, including inserting links, images, tracking, and configuration within the various platforms.
- Perform daily email marketing activities, including but not limited to setting up, scheduling, testing, tagging, and deploying email campaigns.
- Ensure that customer data is accurate and complete for the email campaigns that are running.
- Meet deadlines to ensure campaigns are executed in a timely manner.
- Perform rigorous quality control controls in each campaign.
- Develop and document efficiencies in current and future processes.
- Collaborate with team members on ways to improve internal processes and customer programs.
- Make sure the process is consistent across teams by providing feedback to the right people.
- Tracking and reporting of email campaign metrics.
- Support internal service delivery and account management teams.
