Functions

Functions

  • Drive requirements and design to identify and recommend viable solutions to customers using a variety of ESP solutions including, but not limited to, Salesforce Marketing Cloud, Selligent Marketing Cloud, Responsys, Cordial, Iterable, and Marketo.
  • Engage with business stakeholders to understand the requirements, integrating business knowledge into the proposed technical solutions.
  • Document solutions conceived and delivered by the Platform Solutions team.
  • Demonstrate critical thinking skills by proactively identifying limitations, constraints, and alternatives with proposed solutions.
  • Maintain knowledge of new marketing technologies and innovations.